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This is a 1949-1953 Studebaker truck. I was amazed to see it just a few blocks from our home in San Francisco. It’s in great shape, given its age. It could actually be a 1949-1952, I can’t tell but I went with the 1953 because it was the newest of the basic design. Note the split windshield.
The fact is the truck division had become stagnant. Though the reasons for this are somewhat unclear, it may have been the result of president Paul Hoffman’s departure, which ironically came just as the 1949 trucks were being introduced in May 1948. Hoffman was a strong proponent of the truck division and without his support and encouragement, it quickly fell on hard times. Additionally, Studebaker was struggling in its automobile division.
© Fred Winograd copyright 2010
Didn’t even know they made one!