1946 Dodge Custom Club Coupe

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We traveling to Ashland Oregon earlier this year and we ran across this car near the ball field. It’s not the proper color scheme but the car looks to be in great shape. Have a look at the interior shot just below. That part looks very original.

I found this information on the net. It was interesting.

Post-war years

Civilian production at Dodge was restarted by late 1945, in time for the 1946 model year. The “seller’s market” of the early postwar years, brought on by the lack of any new cars throughout the war, meant that every automaker found it easy to sell vehicles regardless of any drawbacks they might have. Like almost every other automaker, Dodge sold lightly facelifted revisions of its 1942 design through the 1948 season. As before, these were a single series of six-cylinder models with two trim levels (basic Deluxe or plusher Custom).

Click Here for a site that has more information on this Post War Dodge Cars

© Fred Winograd copyright 2011

The “Skip Year +1” 1958 Dodge

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I remember the 1957 Chrysler products. I was thirteen years old but “loved” cars. The Chrysler cars, namely the Plymouth and Dodge were completely re-engineered in 1957, they skipped a year and delivered the 1958 cars in 1957. That’s what I remember and I looked on the Web and found some substantiation for this.

Apparently, Virgil Exner, who was driven far beyond just a take charge individual, used the corporate chaos to swiftly move into his own designs. He had completely scrapped three years of design work that had been spent on the entire line of the planned 1957 models, instead going right to designs that were said to be planned for the 1960 model year. The dealers were told to be ready for the most powerful set of car model designs that Detroit had ever seen.

More Information on the 1957 gamble
This was a great sales year for the Chrysler corporation.

The ads trumpeted: “Suddenly – It’s 1960!” and “1960 — Now, Plymouth is three full years ahead.”
“In one flaming moment,” read another, “Plymouth leaps three full years ahead—the only car that dares to break the time barrier! The car you might have expected in 1960 is at your dealers today!”

More Information on the 1957 gamble
But the gamble only lasted a year, the quality problems nearly brought the company down.

Chrysler had spent $300 million to bring the 1957 models to light, but in the long run they paid a terrible price for their victory. The cars, without a doubt, were some of the best designs turned out by Virgil Exner and his stylists. If they had truly been intended as 1960 models, they hit the showrooms without a full complement of testing. This, combined with breakneck schedules to meet demands, saw

Here is a graph of sales for that period of time.

by Jim Benjaminson. Copyrighted by Jim Benjaminson. Originally published as a printed book by Motorbooks International.

© Fred Winograd copyright 2010

1959 Dodge Custom Royal

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1958-1959, what years they were for the U.S. auto industry. Really, we should say what years these were for the chromium suppliers. This 1958 Dodge was really decked out with fine lines and big bumpers that gave it that ” Swept Wind look”.

I got this picture one fine afternoon as we were driving south on RT 280 near Palo Alto California.

Have a look at this 1958 T.V. advertisement for the 1858 Dodge.

[youtube=http://www.youtube.com/watch?v=XJK5bUV0bY8&feature=related]

Custom Royal

The flagship model was the Custom Royal. It came with the 350 in³ (5.7 L) Super Red Ram hemi-head V8 with a standard two-barrel carburetor, but the optional four-barrel carb delivered 300 hp (224 kW). One unique feature of the Custom Royal was its bumper-mounted exhaust.

More Information, click here

© Fred Winograd copyright 2010