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I have written several pssts on Chrysler Corporation’s gamble in the 1957 model year. I had not realized that this (the 1957 line) was the second dramatic design change in two years. When I did some research on this 1956 Chrysler, I found that the 1955 and 1956 were the “Forward Look” era. This was followed in 1957 by the “Swept Wing” look which again dramatically changes the entire line.
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I remember my grandfather trading in his 1950 Dodge for a 1955 4 door Chrysler Windsor, the low end of the product line.
Few automobile companies have ever fielded products that were as dramatically different as the entire 1955 Chrysler Corporation’s line. From the lowliest Plymouth to the most majestic Chrysler Custom Imperial, these cars were downright breathtaking. No longer could the Chrysler’s vehicles be thought of as conservative or dowdy in styling. Touted as “The Forward Look” ……
© Fred Winograd copyright 2010