{"id":1427,"date":"2011-04-29T12:27:30","date_gmt":"2011-04-29T21:27:30","guid":{"rendered":"http:\/\/fredspics1.wordpress.com\/?p=1427"},"modified":"2011-04-29T12:27:30","modified_gmt":"2011-04-29T21:27:30","slug":"1963-rambler-4-door","status":"publish","type":"post","link":"https:\/\/cars-ydse.com\/?p=1427","title":{"rendered":"1963 Rambler 4 Door Classic"},"content":{"rendered":"<p>Click on pictures to <span style=\"color:#ff6600;\">Z O O M<\/span> in.<\/p>\n<p><a href=\"http:\/\/pinball2k.net\/FZ18\/zoomr3.htm?jpg= 63RamblerClassic1IMG_4597.jpg=63ramblerclassic1im.html#media\"><img loading=\"lazy\" class=\"alignnone\" src=\"http:\/\/pinball2k.net\/cars\/small\/63RamblerClassic1IMG_4597.jpg\" alt=\"\" width=\"450\" height=\"294\" \/><\/a><\/p>\n<p><a href=\"http:\/\/pinball2k.net\/FZ18\/zoomr3.htm?jpg= 63RamblerClassic2IMG_4600.jpg=63ramblerclassic2im.html#media\"><img loading=\"lazy\" class=\"alignnone\" src=\"http:\/\/pinball2k.net\/cars\/small\/63RamblerClassic2IMG_4600.jpg\" alt=\"\" width=\"450\" height=\"294\" \/><\/a><\/p>\n<p>I was just a sophomore in college when this car hit the market. Gas was about $0.49\/gal and all except the Vietnam War was going well.<\/p>\n<p>George Romney, later Governor of Michigan was the CEO of what became the American Motors Company. He completed a strategy in 1962 that brought all of the numerous car models together under the Rambler name. Romney also publicly chided the leaders of the &#8220;Big Three&#8221; automakers as &#8220;gas-guzzling dinosaurs&#8221;. When he left to become Governor, Roy Abernethy, his successor change the strategy and began the process of undoing Romney&#8217;s plan.<\/p>\n<blockquote><p>AIn 1963, the entire Rambler line received the Motor Trend Car of the Year award. However, Romney&#8217;s departure to become Michigan governor opened the door for his successor, Roy Abernethy, to redirect the company towards a strategy of competing head to head with the Big Three (General Motors, Chrysler Corporation, and Ford Motor Company) with a variety of bodies and automobile platforms. This new plan also included marketing the various models apart from the Rambler brand name, which Abernethy felt would be a hindrance in the market segments he hoped to pursue.<\/p><\/blockquote>\n<p><a href=\"http:\/\/en.wikipedia.org\/wiki\/Rambler_%28automobile%29\">More Information, click here<\/a><\/p>\n<p>A great video was posted showcasing the Motor Trend article as a great sales tool, watch it below.<\/p>\n<p>[youtube=http:\/\/www.youtube.com\/watch?v=_QOa4vXHLIM&#8221;&gt;Sales Tool Video]<br \/>\n\u00a9 Fred Winograd copyright 2011<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Click on pictures to Z O O M in. I was just a sophomore in college when this car hit the market. Gas was about $0.49\/gal and all except the Vietnam War was going well. George Romney, later Governor of Michigan was the CEO of what became the American Motors Company. He completed a strategy &hellip; <a href=\"https:\/\/cars-ydse.com\/?p=1427\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;1963 Rambler 4 Door Classic&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2,3],"tags":[],"_links":{"self":[{"href":"https:\/\/cars-ydse.com\/index.php?rest_route=\/wp\/v2\/posts\/1427"}],"collection":[{"href":"https:\/\/cars-ydse.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cars-ydse.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cars-ydse.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/cars-ydse.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1427"}],"version-history":[{"count":0,"href":"https:\/\/cars-ydse.com\/index.php?rest_route=\/wp\/v2\/posts\/1427\/revisions"}],"wp:attachment":[{"href":"https:\/\/cars-ydse.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1427"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cars-ydse.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1427"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cars-ydse.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}